Marketing 101

Written By Unique Michael

Nurture The Relationship

Have you ever gone out of your way to build a relationship with someone?

Did you go after their attention?

Bask in their adoration?

Marketing is all about relationships, too.

You can either promote yourself or you can build a relationship that is rooted in compassion.

Let’s say you and I are opening a new pizza parlor next month.

Yes, we can promote our pizza company as having the best pizza in the neighborhood, but talk is cheap.

An effective way to generate meaningful awareness would be to create a memorable interaction:

1) Host a live stream on Instagram or Facebook and invite people from the community to share their favorite pizza topping combo. Encourage them to follow you for more.

2) Create a blog called “Slice,” and write each blog post from the perspective of a different type of pizza. Then publish that blogpost and promote it through both attention grabbing ads and respectful forum placements. Get the viewer to click the link. And bam! They are on your website! What happens after is entirely up to your UX team.

The tactics above would be a hybrid of marketing and advertising because we are including paid media. But there are many ways to create memorable interactions without ad spend.

Marketing is the friendship.

The Hallmarks of a Positive Friendship

  1. Improve your mood.

  2. Help you to reach your goals.

  3. Reduce your stress and depression.

  4. Support you through tough times.

  5. Support you as you age.

  6. Boost your self-worth.

SOURCE

Customer Relationship Management

Customer Relationship Management (CRM) is exactly what it sounds like. Some businesses use digital tools and others prefer simplistic approaches. Regardless, a strong CRM program is crucial for long-term business success. Let’s use The Six Hallmarks of Positive Friendship to ensure our marketing efforts are not in vain.

1) Improve Your Mood

Publish original or curated content that can have a positive impact on someone’s mental health. If your company sells cutlery, share mouthwatering original recipes with the most epic closeups of your cutlery and delicious food.

2) Help You To Reach Your Goals

Create events that enrich your customer’s life. Bookstore owners can help readers with ADHD find books to read by creating an ADHD Meetup event that promotes inclusion and social belonging.

3) Reduce Your Stress And Depression

In a world where a carton of eggs costs $6, providing any kind of mental or emotional relief is an act of greatness. The vitamin market is very competitive and consumers are becoming increasingly skeptical. All consumers want is a vitamin that works. They spend so much time thinking about their health that a functional vitamin would be a tool of greatness. A marketing style that is rooted in the spirit of friendship will breakthrough the noise with compassion.

What if the vitamin company offered a vitamin vitals checkup to any person above the age of 18 who purchased a customizable vitamin set? Shifting the power to the customer gives them the confidence to use your products with confidence.

After all, friendship is about power. And power is meant to be shared.

3) Support You Through Tough Times

Your business and the competition are losing customers fast.

Then your competitor’s latest advertisement shows a dramatic reduction in price through a campaign called “Stronger Together.” Suddenly, your competition has more business in one day than you’ve had in weeks.

What would you do to help your “friend” through tough times?

4) Support You As You Age

The most iconic brands stay relevant in throughout a lifetime.
Major shoe brands can protect your feet from birth to death. A survey found that on average, Americans will spend $14,640 and will own 256 total pairs of shoes by the end of their life. 

Study how major brands market to people of all ages. How does their kids marketing differ?

5) Boost Your Self Worth

The best products and services solve a problem in some way. Claritin eases allergy symptoms. Dave’s Peanut Butter is a strong source of protein for a snack. Reflect on the products you use. How do they help you and why is that important?

Say Hello

Unique has created and led many Marketing campaigns. 

Talk to him by emailing UniqueMarkMichael@gmail.com

Unique Michael