A Great Brand Creates Demand

Companies that make billions of dollars all have one thing in common.

They’ve created a brand.

You might think a brand is the visual identity or how the brand behaves through language.

But brand is so much more than that.

Brand is why people should care about your business.

The color and puns can create delight, but a company’s value is based on its ability to create value for its audience.

SO—what does your target audience want? How can you satisfy that demand?

Demand can be either generated or existent.

Generated can be conveyed by a beverage company hosting a summer party with lots of physical activity.

Existent can be conveyed by a bug repellant company creating a keychain that wards off mosquitos.

The best brands create a mesmerizing universe for their audiences to play in.

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Unique has helped shape many leading brands.

Talk to him by emailing UniqueMarkMichael@gmail.com