Meet Unique

StorySeller with roots in Journalism + Marketing

Produced news for Entrepreneur Magazine, Orlando Business Journal, Orlando Weekly and more. Unique’s customer-focused copywriting has helped brands like VISA, US Bank, Microsoft, PNC, NFL, Dell, Target, TXU Energy, Allianz, Nissan, Xfinity, Abbott, Raytheon Technologies, Hewlett-Packard Enterprise, Hannaford Supermarket, Davidoff Cigars, and RMCAD.

Global Experience

From Target to PNC Bank, Unique has partnered with global brands and startups to generate business results in environments that allow little time to do so.

Your Story Partner

Find Your Voice

Pick Unique to story-smith a brand that people will become obsessed with.

Find Your Audience

Unique uncovers what your audience wants and the best way(s) to position your brand.

Find Your Words

Unique partners with you to come up with messages and campaigns that inspire action.

Story Services

  • Your competition is already flirting with the customers you want.

    Hire us to decode their verbal identity and communication strategy. You’ll receive a detailed analysis of your competitors. Plus, you’ll get recommendations to level up how your brand can persuade prospects and customers to take action. You can also request consumer behavior insights to qualify and quantify your buyer’s journey.

  • What’s the difference between Abbott and Nissan? Aside from selling different products, the brands have different voices.

    Imagine if each brand was a person at a party. What would they look like? What would their personality be like? What would they say? What’s their tone of voice like? Are they funny? Scholarly? Calm? Energetic?

    Hire us to create a captivating brand voice that captures and conveys your company’s personality. You’ll receive a detailed brand voice guideline. Need visual identity support? Unique has partnerships with talented graphic designers. Reach out to get a quote.

    Remember, without a personality, you’re not memorable.

  • Need a big idea for a brand or a campaign?

    Hire us to develop creative concepts that delight customers and elevate you miles above your competition.

  • Content marketing and copywriting are different. Content marketing is meant to attract. Copy is meant to sell. Together, they generate results. Hire us to create a content strategy and/or copy that grows your brand and business.

  • Not ready to hand over the pen?

    Hire us on an hourly or project basis for guidance on improving landing pages, website pages, social media content, copy for paid media, press releases, media pitches, product descriptions, brochures, flyers, emails, and more. If there’s space for a story, we’ll craft a memorable one!

My Nine Step Process

  • Step 1: Decode The Brief

    We identify your business goals. Then, we’ll get clarity on specifics and mandatories.

  • Step 2: Research

    Uncover product or service benefits, market insights, and consumer wants and needs.

  • Step 3: Connect The Dots

    Before pen meets paper, a team brainstorm is held to map any gaps and uncover angles.

  • Step 4: Ideation

    Explore and record ideas. Maybe have a second…or third cup of coffee.

  • Step 5: User Experience

    Partner with art director to discuss layout, user experience, and the calls-to-action.

  • Step 6: The First Draft

    Write without fear. Ignore the need to be perfect. Then, walk away…maybe meditate.

  • Step 7: Copy

    Use fresh eyes to edit before turning draft into copy by creating options.

  • Step 8: Present

    Captivate clients with the work. Encourage discussion by asking for feedback.

  • Step 9: Update Creative

    Implement edits from the client. Look through the work to evolve copy and art.

Be Loved.