Community 101

Everyone Matters

Adopt A Tribe Mentality

Your ancestors survived because they banded together.

They shared resources and braved predators and harsh terrain.

Today, our families struggle with finding something to watch on television.

However, overcoming floods and the monotony of too many movie options does have one thing in common.

Everyone Needs Support

Few minds are naturally inclined to lead.

Even fewer take on the responsibility.

Successful entrepreneurs and companies are able to remain rooted in the heart of a community.

They leverage their boundless capacity to hold empathy and uncover the needs and wants of the people. Like a king or queen, they provide solutions and show unwavering support. These powerful leaders earn more than wealth and prestige—they gain loyalty.

Brand & Community

Brand is the reason why people should care about your business.

But what about an entire community?

Social media platforms have made it easier for brands to build relationships with prospects and customers.

However, many brands leverage social purely as advertising channels instead of building trust.

Tools like social media and email give you the power to create safe spaces for people in your community to learn, reflect, grow, and thrive with people who share similar values. Brands that cultivate community become unstoppable forces of nature.

Advice

Before you try to sell a product or service, get to know the people in your community.

Promoting a technology?

Network on LinkedIn and discover which events your audience goes to.

Then go to those events and build real relationships.

Next, organize an event either in-person or online that gives the community a chance to unite.

Show your community that you also belong to that community.

Say Hello

Unique has helped companies craft effective community maps.

Get support by emailing UniqueMarkMichael@gmail.com