Advertising 101

Advertising Is Like Fishing

You go where people are.

Then cast a line with great hope that someone will bite.

But Advertising is challenging and sometimes controversial.

What do consumers prefer? Clever billboard ads? A non-skippable 500 year long YouTube ad?

Advertisements seek to change your mind and influence you to make a sale.

However, what makes an ad distinctly different from marketing or public relations is that ads are placed where human senses can perceive them. Placing ads isn’t cheap. Social media channels charge advertisers to reach beyond their following.

The billboards all over town are funded by companies that want to promote something about themselves.

The Origin Of Consumption

In the analog days of print and broadcast—long before the internet—people received their stories and information from magazines, newspapers, and television. The consumer could only consume what was produced by press. The internet changed everything.

Today, press functions around the clock and anyone with a computer and internet connection can share a post.

No More Guessing

The rise of digital media also gave businesses a new way to measure impact.

A website can track how people move from page to page before or if they make a sale.

A set of ads running on Google can help you understand product-market fit or if your marketing isn’t working.

Bottom Line For Your Bottom Line

Advertising gives you the power to control how your message and stories are told.

The challenge is that the human minds has a specific set of criteria that need to be met for it to be receptive.

Advice

A media buyer on Reddit told me that advertisers don’t decide which ads work — people do.

Say Hello

Unique has led paid media campaigns for startups and global brands.

Reach him by emailing him at UniqueMarkMichael@gmail.com